The annual Tripadvisor Travellers' Choice award is determined by millions of reviews and opinions from the global Tripadvisor community, reflecting genuine and first-hand experiences from visitors. This award honors top travel businesses, destinations, and attractions that consistently receive high-quality, authentic reviews over a 12-month period, recognizing them among the top 10% of hospitality listings for their excellence in service and quality. In 2026, GEMS GALLERY Chiangmai and GEMS GALLERY Phuket received this prestigious award, thanks to positive feedback from their visitors.